Vonage, a company that pioneered cloud-based phone service for consumers, started offering its services to business customers. West Cary Group developed a high-impact B2B direct marketing program designed to reach and influence C-suite decision-makers.
"Increase in sales opportunities"
Vonage’s sales team reported great feedback on the direct mail from the field, and noted substantial active sales opportunities within its customer relationship management system. The company began exploring a follow-up phone call initiative in order to engage perspective customers in ongoing dialogue.