union banner
Union Bank & Trust

During Super Bowl 2017, Union launched its most ambitious brand campaign ever. West Cary Group developed three commercials that contrasted Union’s community-focused, personalized style of service with that other banks’ more impersonal approach.

"Overwhelmingly positive"

The campaign was so successful in moving the needle on Union’s all-important brand awareness and consideration metrics that it was extended with four new commercials, one of which aired during Super Bowl 2018.