WCG Elevates Digital and Technology Capabilities with New Hire Erik Mengel

Tech Industry Veteran Erik Mengel joins West Cary Group

We are excited to announce that tech industry veteran Erik Mengel has joined West Cary Group as our Manager of Engineering. In this new role, he will head the agency’s engineering team – a department that has been growing rapidly at our firm.

“Engineers are an essential component of delivering ROI in this digital age of marketing,” said Dan Baker, Chief Analytics Officer of West Cary Group. “They provide the technical solutions that move the customer from ‘just visiting’ to ‘purchasing.’ They enable databases, websites and operation systems to communicate securely and effectively. And they have a keen eye for diagnosing issues to solve root problems as opposed to applying digital Band-Aids. No one has a better engineering skillset to help us raise the level of our services than Erik.”

Erik has more than 25 years of experience in IT and software development under his belt. He has served as a leader at a variety of companies spanning a wide range of industries, including Volkswagen of America, Chrysler International, Owens and Minor, and Capital One.

“I’m excited about this opportunity to leverage my expertise and lead the agency’s engineering team,” said Mengel. “In addition, I look forward to working alongside our Experiences Team to pinpoint those consumer moments that matter and help brands stay relevant in our new world with its everchanging landscape. This is a thrilling time for me to help take West Cary Group’s marketing campaigns to the next level.”

We’d like to send a warm welcome to Erik! To find out more about his marketing expertise, check out his bio on our site.

“It’s the attention to the technical details that separates marketing strategies from high-performing marketing strategies. With Erik at our engineering helm, we’re looking forward to delivering even more robust digital solutions and making even greater marketing impacts on behalf of our clients.

Dan Baker, WCG Chief Analytics Officer


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Want to know more about WCG’s industry-leading engineering capabilities? Go here for more details.



PlanRVA COVID-19 Fundraising Site Honored by United Way for Raising $6.4M

Togetheroneregion.org Honored by United Way for Raising Millions for Virginia Businesses Impacted by COVID-19

We’re thrilled to share that Togetheroneregion.org, a local COVID-19 emergency relief fund launched by PlanRVA alongside its partners Emergency Management Alliance of Central Virginia and Community Foundation for a Greater Richmond, has raised $6.4 million to assist Central Virginia businesses affected by the pandemic. West Cary Group designed and coded the site and implemented the technology needed to get the fund live and ready to accept donations in just 48 hours. The site launched on April 3, 2020.

Due to its far-reaching community impact, the fund was recently recognized by United Way of Greater Richmond & Petersburg with a 2021 Steps to Success Award. The honor is given to an outstanding partner, group or organization that demonstrates commitment to improving the Central Virginia region, empowering individuals and driving change.

“I’m proud to say that even a year from launch, we’re still working with the Fund Advisory Committee and awarding grants,” says Martha Heeter, PlanRVA Executive Director. “It’s been pretty amazing to see the deep generosity of our community and how much impact we’ve been able to help generate.”

Though supporters have the option of contributing via in-kind donations or volunteerism, much of the money raised has been in the form of grants. Organizations that have benefited include project: HOMES, Urban Baby Beginnings, Petersburg Schools, and many more.

“This means a lot to us,” says Rachal Krance, West Cary Group Senior Account Director. “It’s been a trying year and a half for everyone, but to know that our team played a role in helping our community succeed through the challenges of COVID-19 makes our jobs even more meaningful.”

 “Navigating through COVID-19 has been a challenge, but what this time apart made us realize is how much stronger we are together. At WCG, we’re committed to using our voices in whatever ways we can to effect the most positive change throughout the Richmond community.”

Tashi Scott, WCG Graphic Designer


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On Valentine’s Day 2021, WCG deepened its commitment to the community by launching RVALoves as a love song Richmond. Discover more about how we’re working to spread a genuine message of love, hope and inclusivity.



2021 Top Workplaces Program Honors WCG

West Cary Group Honored as Top Workplace in Richmond Region

Yesterday, West Cary Group was recognized as one of the best places to work in the Richmond region. The announcement came during a special 2021 Top Workplaces program virtual ceremony hosted by the Richmond Times-Dispatch. This honor comes on the heels of agency President and CEO Moses Foster’s induction into the Greater Richmond Business Hall of Fame last week.

“Since our founding in 2007, our firm has fiercely held to the belief that bringing together a collection of talented people with different backgrounds, perspectives and experiences would deliver better outcomes,” said Moses Foster, West Cary Group President and CEO. “Fourteen years later, we still believe in creating an inclusive space where every team member feels valued so we can deliver the best contributions – both to our clients and our community. This recognition validates how we’ve built our company.”

The Richmond Times-Dispatch collaborated with Pennsylvania-based employee research firm Energage to recognize and celebrate the winners of the publication’s eighth annual Top Workplaces program. This year, they received anonymous survey responses from about 16,000 employees providing sentiment ratings on various aspects of workplace life, spanning from management, leadership, benefits and pay to community involvement and promoting diversity. Employers that scored the highest locally – and exceeded national benchmarks – made the list.

This was West Cary Group’s first entry in the small business category and its first win.

“This is a particularly exciting honor for us, especially given the challenges of the past year. In spite of working remotely, we found new ways to connect. Together, we even launched social justice initiatives to help support the Richmond community. And we’re thrilled to say that we’ve now grown our team to the largest size ever in our company’s history.”

Monica Dodd, WCG Senior Director of Human Resources


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Interested in becoming a member of the WCG Team? Visit our careers page to see what positions are currently available.



WCG Launches RVA Loves as a Love Song to Richmond

West Cary Group Pens a Love Song for the People of RVA

Today, we’re excited to launch RVA Loves, a love song written by and for the people of Richmond, Virginia. The goal of this community project is to spread a genuine message of love, hope and inclusivity within the Richmond region while elevating local businesses and organizations and raising awareness of social issues.

This is the first initiative born out of West Cary Group’s Richmond Tapestry Project, a hopeful catalyst for change that aims to create awareness and a sense of pride in Richmond and our surrounding communities. Through our unique creativity, we know we can inspire a sense of pride in RVA and let the world know why it’s such an amazing place to be. And it starts today.

Want to know more about this initiative, including ways you can help spread the love? Follow RVA Loves on Instagram and join the Facebook community.

“The coolest part of the RVA Loves initiative is that it’s a duet. We’re inspiring local businesses, entrepreneurs, artists and incredible people to join us so that we can amplify our collective voices. We want to sing about community pride, social justice and unity in RVA so loudly that the nation can hear us.”

Andre Johnson, West Cary Group Art Director


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Share your love for RVA by tagging us on Instagram (@rvaloves_)!



WCG Thrilled to Hire Kim Scheeler, Former ChamberRVA CEO

Kim Scheeler, Former ChamberRVA CEO, Joins West Cary Group

West Cary Group has hired former ChamberRVA CEO Kim Scheeler as senior policy advisor. During his 11-year tenure at the Chamber, he steered it beyond a great place to network and toward an issue-driven organization devoted to the success of the entire Richmond region.

“We care deeply about our region, and we’ve seen a specific problem too many times,” explains Moses Foster, president and CEO of West Cary Group. “The initiatives with the greatest impact sit at the intersection of government, the private sector and philanthropy, and if those parties don’t effectively engage the communities they serve, then great projects can die a quick death. I’ve worked with Kim for more than 12 years, and no one understands this better than he does. My hope is that, together, we can help get more projects – that benefit all Virginians – over the finish line.”

Scheeler, who retired from the Chamber in December, will split his time between Richmond and Port Charlotte, Florida.

“Kim is an established changemaker, and we’re excited about how he’ll help us amplify campaigns for our growing public-sector roster including the Henrico Economic Development Authority, Richmond International Airport, Alexandria Renew Enterprises and more.”

Moses Foster, WCG CEO

Kim Scheeler headshot

“I’m happy to be joining the West Cary Group family,” said Scheeler. “They’ve always stood out to me as a communications firm because they’re deeply rooted in strategy. In addition to great communications capabilities, they also have world-class analytics and technology functions. Plus, Moses has been a leader in the community for a long time. This is going to be fun.”

Kim Scheeler, WCG’s newly-appointed senior policy advisor


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Our work in the public sector includes RiverRenew, where we actually got the Alexandria community to care about wastewater. Take a look.