American Water Homeowner Services Names WCG a Digital Agency of Record
West Cary Group Named a Digital Agency of Record for American Water Homeowner Services
West Cary Group has been named the digital marketing agency of record for American Water’s Homeowner Services division. The agency will be responsible for branding, digital marketing strategy, media strategy and buying, creative, and account management for American Water Resources (AWR) and Pivotal Home Solutions (PHS).
“West Cary Group is thrilled to collaborate with American Water Homeowner Services,” said Moses Foster, president and CEO of West Cary Group. “It’s an exciting opportunity to lead digital strategy from end to end. We’re looking forward to applying our expertise in digital media and content marketing to craft rich experiences for consumers and drive ROI for our client.”
American Water Homeowner Services is a market-based division of American Water, the largest and most geographically diverse publicly traded water and wastewater service provider in the U.S. AWR and PHS help protect homeowners from the unexpected by offering protection programs to homeowners in 43 states plus Washington, D.C., servicing nearly 3 million home warranty contracts.
“We’re excited about this partnership with American Water Homeowner Services,” added Cindi Privott, group account director at West Cary Group. “Service line protection plans and home warranties safeguard what for most people is their biggest and most important investment: their home. It’s important to make a difference in this space, perhaps now more than ever.”
“We are thrilled to be working with West Cary Group. They value diversity and have a proven digital skill set. They understand our mission of protecting every homeowner and we feel that their expertise will help get us one step closer to our goal.”
Doug Brand, Vice President, American Water Homeowner Services
Dive Deeper
Did you know that West Cary Group is also the agency of record for Atlantic Union Bank? Discover how we’re taking this growing regional institution to exciting new places.
WCG Thrilled to Hire Kim Scheeler, Former ChamberRVA CEO
Kim Scheeler, Former ChamberRVA CEO, Joins West Cary Group
West Cary Group has hired former ChamberRVA CEO Kim Scheeler as senior policy advisor. During his 11-year tenure at the Chamber, he steered it beyond a great place to network and toward an issue-driven organization devoted to the success of the entire Richmond region.
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“We care deeply about our region, and we’ve seen a specific problem too many times,” explains Moses Foster, president and CEO of West Cary Group. “The initiatives with the greatest impact sit at the intersection of government, the private sector and philanthropy, and if those parties don’t effectively engage the communities they serve, then great projects can die a quick death. I’ve worked with Kim for more than 12 years, and no one understands this better than he does. My hope is that, together, we can help get more projects – that benefit all Virginians – over the finish line.”
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Scheeler, who retired from the Chamber in December, will split his time between Richmond and Port Charlotte, Florida.
“Kim is an established changemaker, and we’re excited about how he’ll help us amplify campaigns for our growing public-sector roster including the Henrico Economic Development Authority, Richmond International Airport, Alexandria Renew Enterprises and more.”
Moses Foster, WCG CEO
“I’m happy to be joining the West Cary Group family,” said Scheeler. “They’ve always stood out to me as a communications firm because they’re deeply rooted in strategy. In addition to great communications capabilities, they also have world-class analytics and technology functions. Plus, Moses has been a leader in the community for a long time. This is going to be fun.”
— Kim Scheeler, WCG’s newly-appointed senior policy advisor
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Our work in the public sector includes RiverRenew, where we actually got the Alexandria community to care about wastewater. Take a look.