Account Expert Darren Foot Joins WCG as First Chief Client Officer
West Cary Group Hires Marketing Authority Darren Foot to Lead Account Management Team
We are delighted to announce that account expert Darren Foot has joined West Cary Group as our first Chief Client Officer! In this newly established position, he will further amplify the Account Management team’s expertise as strategic business partners to our clients. His appointment reflects our ongoing commitment to ensure that we are consistently providing effective leadership and delivering strong business outcomes for our rapidly growing client roster.
“In modern marketing, the head of account management role has evolved,” said Moses Foster, President and CEO of West Cary Group. “They now have the responsibility of serving as both inspirational agency leaders and indispensable consulting partners. At our firm, they also must share our enthusiasm for analytics so that we continue to ask the right questions and find the right solutions for our clients. And they absolutely have to know how to activate the entire digital ecosystem to drive business forward. There is no person more qualified to fulfill these duties than Darren, and we’re thrilled to have him aboard.”
Foot brings more than 25 years of experience to West Cary Group. He possesses a dynamic skill set, having served at a wide range of communications firms, from independent, creatively driven ad agencies to global digital marketing and technology powerhouses like Digitas. He has helped improve outcomes and elevate some of the world’s best-known brands, including Oreo, HUMMER, British Airways, Tic Tac and Bank of America.
“I’m excited to jump in at West Cary Group and put the whole of my expertise to work,” said Foot. “I got my start as a direct marketer, so I recognize the necessity of making every marketing dollar work as hard as possible. I understand the strategies behind crafting resonant emotional marketing campaigns that shape consumer behavior and powerful digital experiences that inspire consumers, drive engagement and deliver impact.”
Please join us in welcoming Darren to our team! To discover more about the journey that led him to our agency, read his bio on our site.
“I’m eager to nurture our account team’s overwhelming talent and passion to be the best version of themselves personally so that they can be the best partners to our clients professionally.
Darren Foot, WCG Chief Client Officer
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American Water Homeowner Services Names WCG a Digital Agency of Record
West Cary Group Named a Digital Agency of Record for American Water Homeowner Services
West Cary Group has been named the digital marketing agency of record for American Water’s Homeowner Services division. The agency will be responsible for branding, digital marketing strategy, media strategy and buying, creative, and account management for American Water Resources (AWR) and Pivotal Home Solutions (PHS).
“West Cary Group is thrilled to collaborate with American Water Homeowner Services,” said Moses Foster, president and CEO of West Cary Group. “It’s an exciting opportunity to lead digital strategy from end to end. We’re looking forward to applying our expertise in digital media and content marketing to craft rich experiences for consumers and drive ROI for our client.”
American Water Homeowner Services is a market-based division of American Water, the largest and most geographically diverse publicly traded water and wastewater service provider in the U.S. AWR and PHS help protect homeowners from the unexpected by offering protection programs to homeowners in 43 states plus Washington, D.C., servicing nearly 3 million home warranty contracts.
“We’re excited about this partnership with American Water Homeowner Services,” added Cindi Privott, group account director at West Cary Group. “Service line protection plans and home warranties safeguard what for most people is their biggest and most important investment: their home. It’s important to make a difference in this space, perhaps now more than ever.”
“We are thrilled to be working with West Cary Group. They value diversity and have a proven digital skill set. They understand our mission of protecting every homeowner and we feel that their expertise will help get us one step closer to our goal.”
Doug Brand, Vice President, American Water Homeowner Services
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Did you know that West Cary Group is also the agency of record for Atlantic Union Bank? Discover how we’re taking this growing regional institution to exciting new places.