Our talent shows.

They used to stick data-driven
marketers in the back room.
Now we’re front and center.

Every member of our team — leaders, thinkers, doers, EVERYONE — has the mind of a performance marketer and the heart of an artist. Who we are informs what we do in ways you’d expect … and some that might surprise and, hopefully, delight you.

Moses Photo

Moses Foster

President and CEO

In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative. Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.

Blair Keeley

Executive Vice President,
Chief Brand Officer

Blair has more than 30 years of experience working in creative development for agencies across the country, including CHD Atlanta and Cramer-Krasselt in Phoenix. He’s also worked on the client side, for Saudi Aramco and Capital One. Blair has a degree in fine art, attended film school at the Chicago Art Institute and completed post-graduate work at the Portfolio Center in Atlanta.

Debra Photo

Debra Fitzgerald

Managing Vice President,
Executive Creative Director

With a successful track record as both a hands-on creative performer and a creative leader, Debra leads the creative team in the development of smart, innovative solutions. Equally at home with branding and performance marketing, print and digital, she ensures her team continually raises the bar. She is a graduate of the VCU School of Arts.

Dan Photo


Chief Analytics Officer

Dan has extensive experience as a leader using data to solve complex problems. He started his career serving our country as a nuclear engineer on a U.S. Navy aircraft carrier and then spent nearly 20 years at Capital One as a leader and innovator, bringing the power of analytics to marketing, credit and operations. Dan earned his BS in Mechanical Engineering from the University of South Carolina and his MBA from University of Richmond.


Vice President, Engineering

Jim is a proven leader with extensive experience across a broad spectrum of technology.  His passion is solving complex business problems through the lenses of people, process, and technology.  He has worked across a wide range of industries and tech stacks, and stayed on the cutting edge of transformative technology.  He has led large organizations at the enterprise level, yet has always stayed hands-on as a software engineer.   Prior to his life in technology, Jim graduated from West Point and served as an Army officer.


Senior Director, Human Resources

Monica oversees all aspects of HR, bringing more than 20 years of experience to our agency. Prior to joining WCG, she managed workforce development in the non-profit sector and college recruitment in the financial services arena. She serves as a strategic partner to senior leadership, seamlessly facilitating WCG’s internal processes and procedures. Monica holds a B.S. from University of North Carolina-Greensboro and an M.A. from Luther Rice College. She is certified as a Professional in Human Resources by the HR Certification Institute®, the premier credentialing organization for the HR profession.



Lisa brings new meaning to the phrase “accounting professional.” She has 20 years of accounting experience in financial reporting, project management, risk analysis, internal controls, data analysis, regulatory reporting, operations accounting, SOX and SQL knowledge – and that’s just the tip of the iceberg. With such a robust skillset, there’s no question that she’s an invaluable contributor to our agency’s financial health. Lisa holds a B.A. in accounting from Flagler College and a M.A. in the same field from the University of South Florida.