Our talent shows.

They used to stick data-driven
marketers in the back room.
Now we’re front and center.

Every member of our team — leaders, thinkers, doers, EVERYONE — has the mind of a performance marketer and the heart of an artist. Who we are informs what we do in ways you’d expect … and some that might surprise and, hopefully, delight you.

Moses Photo

Moses Foster

President and CEO


In April 2007, Moses opened West Cary Group with the idea of combining ROI-oriented marketing with elegant creative. Outside the office, he serves on the Executive Advisory Council for the University of Richmond Robins School of Business, the Board of Trustees for HCA Chippenham/Johnston-Willis Hospitals, and the Greater Richmond Chamber of Commerce. Prior to forming WCG, Moses was senior director of creative development at Capital One. He holds a BA from Virginia Tech.

BLAIR KEELEY

Executive Vice President,
Chief Brand Officer


Blair has more than 30 years of experience working in creative development for agencies across the country, including CHD Atlanta and Cramer-Krasselt in Phoenix. He’s also worked on the client side, for Saudi Aramco and Capital One. Blair has a degree in fine art, attended film school at the Chicago Art Institute and completed post-graduate work at the Portfolio Center in Atlanta.

Debra Photo

Debra Fitzgerald

Managing Vice President,
Executive Creative Director


With a successful track record as both a hands-on creative performer and a creative leader, Debra leads the creative team in the development of smart, innovative solutions. Equally at home with branding and performance marketing, print and digital, she ensures her team continually raises the bar. She is a graduate of the VCU School of Arts.

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DAN BAKER

Chief Analytics Officer


Dan has extensive experience as a leader using data to solve complex problems. He started his career serving our country as a nuclear engineer on a U.S. Navy aircraft carrier and then spent nearly 20 years at Capital One as a leader and innovator, bringing the power of analytics to marketing, credit and operations. Dan earned his BS in Mechanical Engineering from the University of South Carolina and his MBA from University of Richmond.

MARK POIROT

Senior Director, Digital


With more than 16 years in the web development/data/IT solution space, Mark is well equipped to leverage the latest innovations to deliver elegant solutions for client problems. In the past, he’s helped build high-performing digital teams for Capital One and CarMax. He is a Certified Scrum Product Owner and Scrum Master, and holds an MBA from Virginia Tech.

MONICA DODD

Senior Director of Operations


Monica knows how to get things done better than anyone you’re likely to meet. She oversees all aspects of the agency’s day-to-day operations, including talent recruitment. Monica holds numerous professional certifications, including Professional in Human Resources and SHRM-CP, as well as an undergraduate degree from University of North Carolina-Greensboro and a master’s from Luther Rice College.