Fannie Mae, in partnership with the National Urban League, developed a bold new program designed to turbo-charge diversity in the housing industry. To better target a diverse population of Millennials, Fannie Mae coordinated an internship program that brings together enterprising university students and top housing industry employers.
To find promising talent, West Cary Group went where Millennials go – digital channels. Our strategy was built on geofenced content delivered in university footprints. Content included Snapchat, Instagram and Facebook ads and mobile display.
"Exceeded industry benchmarks"
Our clients were delighted, and performance exceeded Fannie Mae’s wildest expectations. Recruitment event attendance was at or near capacity, and digital engagement (measured by swipes, clicks and views) greatly exceeded industry benchmarks.