Account Expert Darren Foot Joins WCG as First Chief Client Officer
West Cary Group Hires Marketing Authority Darren Foot to Lead Account Management Team
We are delighted to announce that account expert Darren Foot has joined West Cary Group as our first Chief Client Officer! In this newly established position, he will further amplify the Account Management team’s expertise as strategic business partners to our clients. His appointment reflects our ongoing commitment to ensure that we are consistently providing effective leadership and delivering strong business outcomes for our rapidly growing client roster.
“In modern marketing, the head of account management role has evolved,” said Moses Foster, President and CEO of West Cary Group. “They now have the responsibility of serving as both inspirational agency leaders and indispensable consulting partners. At our firm, they also must share our enthusiasm for analytics so that we continue to ask the right questions and find the right solutions for our clients. And they absolutely have to know how to activate the entire digital ecosystem to drive business forward. There is no person more qualified to fulfill these duties than Darren, and we’re thrilled to have him aboard.”
Foot brings more than 25 years of experience to West Cary Group. He possesses a dynamic skill set, having served at a wide range of communications firms, from independent, creatively driven ad agencies to global digital marketing and technology powerhouses like Digitas. He has helped improve outcomes and elevate some of the world’s best-known brands, including Oreo, HUMMER, British Airways, Tic Tac and Bank of America.
“I’m excited to jump in at West Cary Group and put the whole of my expertise to work,” said Foot. “I got my start as a direct marketer, so I recognize the necessity of making every marketing dollar work as hard as possible. I understand the strategies behind crafting resonant emotional marketing campaigns that shape consumer behavior and powerful digital experiences that inspire consumers, drive engagement and deliver impact.”
Please join us in welcoming Darren to our team! To discover more about the journey that led him to our agency, read his bio on our site.
“I’m eager to nurture our account team’s overwhelming talent and passion to be the best version of themselves personally so that they can be the best partners to our clients professionally.
Darren Foot, WCG Chief Client Officer
Dive Deeper
Want to know how a great partnership with Fannie Mae led to a video marketing campaign that increased viewership by 305%? Take a look at this.
WCG Elevates Digital and Technology Capabilities with New Hire Erik Mengel
Tech Industry Veteran Erik Mengel joins West Cary Group
We are excited to announce that tech industry veteran Erik Mengel has joined West Cary Group as our Manager of Engineering. In this new role, he will head the agency’s engineering team – a department that has been growing rapidly at our firm.
“Engineers are an essential component of delivering ROI in this digital age of marketing,” said Dan Baker, Chief Analytics Officer of West Cary Group. “They provide the technical solutions that move the customer from ‘just visiting’ to ‘purchasing.’ They enable databases, websites and operation systems to communicate securely and effectively. And they have a keen eye for diagnosing issues to solve root problems as opposed to applying digital Band-Aids. No one has a better engineering skillset to help us raise the level of our services than Erik.”
Erik has more than 25 years of experience in IT and software development under his belt. He has served as a leader at a variety of companies spanning a wide range of industries, including Volkswagen of America, Chrysler International, Owens and Minor, and Capital One.
“I’m excited about this opportunity to leverage my expertise and lead the agency’s engineering team,” said Mengel. “In addition, I look forward to working alongside our Experiences Team to pinpoint those consumer moments that matter and help brands stay relevant in our new world with its everchanging landscape. This is a thrilling time for me to help take West Cary Group’s marketing campaigns to the next level.”
We’d like to send a warm welcome to Erik! To find out more about his marketing expertise, check out his bio on our site.
“It’s the attention to the technical details that separates marketing strategies from high-performing marketing strategies. With Erik at our engineering helm, we’re looking forward to delivering even more robust digital solutions and making even greater marketing impacts on behalf of our clients.
Dan Baker, WCG Chief Analytics Officer
Dive Deeper
Want to know more about WCG’s industry-leading engineering capabilities? Go here for more details.
WCG Thrilled to Hire Kim Scheeler, Former ChamberRVA CEO
Kim Scheeler, Former ChamberRVA CEO, Joins West Cary Group
West Cary Group has hired former ChamberRVA CEO Kim Scheeler as senior policy advisor. During his 11-year tenure at the Chamber, he steered it beyond a great place to network and toward an issue-driven organization devoted to the success of the entire Richmond region.
—
“We care deeply about our region, and we’ve seen a specific problem too many times,” explains Moses Foster, president and CEO of West Cary Group. “The initiatives with the greatest impact sit at the intersection of government, the private sector and philanthropy, and if those parties don’t effectively engage the communities they serve, then great projects can die a quick death. I’ve worked with Kim for more than 12 years, and no one understands this better than he does. My hope is that, together, we can help get more projects – that benefit all Virginians – over the finish line.”
—
Scheeler, who retired from the Chamber in December, will split his time between Richmond and Port Charlotte, Florida.
“Kim is an established changemaker, and we’re excited about how he’ll help us amplify campaigns for our growing public-sector roster including the Henrico Economic Development Authority, Richmond International Airport, Alexandria Renew Enterprises and more.”
Moses Foster, WCG CEO
“I’m happy to be joining the West Cary Group family,” said Scheeler. “They’ve always stood out to me as a communications firm because they’re deeply rooted in strategy. In addition to great communications capabilities, they also have world-class analytics and technology functions. Plus, Moses has been a leader in the community for a long time. This is going to be fun.”
— Kim Scheeler, WCG’s newly-appointed senior policy advisor
Dive Deeper
Our work in the public sector includes RiverRenew, where we actually got the Alexandria community to care about wastewater. Take a look.