WCG Elevates Digital and Technology Capabilities with New Hire Erik Mengel

Tech Industry Veteran Erik Mengel joins West Cary Group

We are excited to announce that tech industry veteran Erik Mengel has joined West Cary Group as our Manager of Engineering. In this new role, he will head the agency’s engineering team – a department that has been growing rapidly at our firm.

“Engineers are an essential component of delivering ROI in this digital age of marketing,” said Dan Baker, Chief Analytics Officer of West Cary Group. “They provide the technical solutions that move the customer from ‘just visiting’ to ‘purchasing.’ They enable databases, websites and operation systems to communicate securely and effectively. And they have a keen eye for diagnosing issues to solve root problems as opposed to applying digital Band-Aids. No one has a better engineering skillset to help us raise the level of our services than Erik.”

Erik has more than 25 years of experience in IT and software development under his belt. He has served as a leader at a variety of companies spanning a wide range of industries, including Volkswagen of America, Chrysler International, Owens and Minor, and Capital One.

“I’m excited about this opportunity to leverage my expertise and lead the agency’s engineering team,” said Mengel. “In addition, I look forward to working alongside our Experiences Team to pinpoint those consumer moments that matter and help brands stay relevant in our new world with its everchanging landscape. This is a thrilling time for me to help take West Cary Group’s marketing campaigns to the next level.”

We’d like to send a warm welcome to Erik! To find out more about his marketing expertise, check out his bio on our site.

“It’s the attention to the technical details that separates marketing strategies from high-performing marketing strategies. With Erik at our engineering helm, we’re looking forward to delivering even more robust digital solutions and making even greater marketing impacts on behalf of our clients.

Dan Baker, WCG Chief Analytics Officer


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Want to know more about WCG’s industry-leading engineering capabilities? Go here for more details.



WCG Helps Launch Essential COVID-19 Fundraising Site in 48 Hours

WCG Supports Partner PlanRVA, Helps Launch COVID-19 Fundraising Site in Two Days

Friday, April 3 renewed our belief that great things can happen when organizations come together for a good cause. On that day, PlanRVA, alongside its partners Emergency Management Alliance of Central Virginia and Community Foundation for a greater Richmond, launched togetheroneregion.org – a one-stop source for those looking to provide meaningful support to organizations fighting COVID-19.

We all recognized the mounting need within our community and wanted to deliver a tool that could help. WCG was charged with crafting the site strategy and designing, coding and implementing the technology needed to get the fund live and ready to accept donations.

Visitors to the site can find information on where to donate money, give time, or make in-kind donations of personal protective equipment. This includes face shields and masks, as well as other critical items like shelf-stable foods and cleaning supplies.

“With conditions changing so rapidly and the number of organizations affected so vast, it was clear that we needed a site up quickly and we needed it to be user-friendly,” said Martha Heeter, executive director of PlanRVA, the regional planning organization at the heart of executing the program. “West Cary Group worked around the clock designing and coding the site. In hours, the agency helped us establish a web presence that would usually take days or weeks.”

Site visitors can also access the latest news and advice on staying healthy and safe from the CDC and others. Proceeds from the fund will be given, in the form of grants, to local and regional organizations providing response and relief to the Greater Richmond area and communities in Central Virginia.

West Cary Group encourages all individuals and corporations looking to make a difference to visit togetheroneregion.org. When we unite to help others, we can accomplish even more.

“In times like these, it’s more important than ever that we come together to focus on what’s really important. This is all so much bigger than advertising. It’s about helping the organizations on the front lines of the COVID-19 response. It’s about making our region whole again.”

Rachal Krance, Senior Account Director at West Cary Group


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Wastewater may not sound compelling, but we’re getting the City of Alexandria to talk – and care – about it A LOT. Here’s how.



WCG Thrilled to Hire Kim Scheeler, Former ChamberRVA CEO

Kim Scheeler, Former ChamberRVA CEO, Joins West Cary Group

West Cary Group has hired former ChamberRVA CEO Kim Scheeler as senior policy advisor. During his 11-year tenure at the Chamber, he steered it beyond a great place to network and toward an issue-driven organization devoted to the success of the entire Richmond region.

“We care deeply about our region, and we’ve seen a specific problem too many times,” explains Moses Foster, president and CEO of West Cary Group. “The initiatives with the greatest impact sit at the intersection of government, the private sector and philanthropy, and if those parties don’t effectively engage the communities they serve, then great projects can die a quick death. I’ve worked with Kim for more than 12 years, and no one understands this better than he does. My hope is that, together, we can help get more projects – that benefit all Virginians – over the finish line.”

Scheeler, who retired from the Chamber in December, will split his time between Richmond and Port Charlotte, Florida.

“Kim is an established changemaker, and we’re excited about how he’ll help us amplify campaigns for our growing public-sector roster including the Henrico Economic Development Authority, Richmond International Airport, Alexandria Renew Enterprises and more.”

Moses Foster, WCG CEO

Kim Scheeler headshot

“I’m happy to be joining the West Cary Group family,” said Scheeler. “They’ve always stood out to me as a communications firm because they’re deeply rooted in strategy. In addition to great communications capabilities, they also have world-class analytics and technology functions. Plus, Moses has been a leader in the community for a long time. This is going to be fun.”

Kim Scheeler, WCG’s newly-appointed senior policy advisor


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Our work in the public sector includes RiverRenew, where we actually got the Alexandria community to care about wastewater. Take a look.