Richmond International Airport
As RIC’s Agency of Record since 2012, we’ve been committed to merging data and creative to create better marketing solutions. By employing an innovative approach to search analytics, we’ve continually improved the airport’s ranking while decreasing cost per inquiry — all while using data to craft more arresting digital and print collateral for the brand. As a result, we’ve increased website traffic, lowered bounce rate and provided the kind of customer experience travelers crave.
Our work proves that a rising tide of analytic insight raises the impact and effectiveness of creative. Through diligence to the data, we’re telling consumers what they need to know in ways they want to see and hear it. 4.27 million passengers in fiscal year 2019 — the highest in the airport’s history — can’t be wrong.
Attention to analytics keeps RIC soaring.
