Working in close collaboration with the office of the mayor of Richmond and the Navy Hill Foundation, the team at West Cary Group created a range of print, digital, social and environmental assets to tell the story of how the revitalization of Richmond’s historic Navy Hill neighborhood would help create “The downtown we all deserve, for the City we love.”

The key to shaping public opinion.

With so many passionately held opinions surrounding the Navy Hill revitalization project, we decided to present the public with “just the facts” … a straightforward approach free from spin and expressed through a clear, concise website, simple and effective print and digital banners … and even some stylish t-shirts!