MOSAIC
Like many Fintechs, Mosaic needed a performance marketing campaign to break through the clutter and engage with potential customers in the solar/green-energy home improvement contractor market. Following thorough analysis of the market and the demographics and psychographics of the target audience, we went to work.
B2B marketing that’s anything but junk.
B2B Marketing is all about walking a mile in the shoes of the business decision-maker you’re looking to influence. What are their pain points? Challenges? Opportunities? With just one shot to prove we really understood what matters to solar/sustainable energy contractors, we made sure the creative really took off.
