FANNIEMAE
Fannie Mae had a unique ask: They needed to debunk common myths concerning appraisal guidelines so that appraisers can increase report credibility, lower risk, and reduce process delays. Though appraisers can refer to the official Selling Guide for direction and assistance, the policy document is more than 1,200 pages – a length that is often discouraging. So Fannie Mae approached us to craft an engaging campaign that would both inform and entertain.
Videos that Hit Home
We jumped at the opportunity to leverage the full breadth of our services, especially since it meant we could help put more people into homes. From the initial storyboard to graphic design to video delivery, we executed every component of the series in house. The performance of the videos was outstanding, garnering significantly higher average views than any other Fannie Mae video published within a 12-month time period.
Videos that Hit Home
We jumped at the opportunity to leverage the full breadth of our services, especially since it meant we could help put more people into homes. From the initial storyboard to graphic design to video delivery, we executed every component of the series in house. The performance of the videos was outstanding, garnering significantly higher average views than any other Fannie Mae video published within a 12-month time period.
