WCG Helps Increase Fannie Mae Video Viewership by Nearly 900%

West Cary Group Boosts Viewership of Fannie Mae Video Nearly 900% Using In-House Marketing Talent

If you thought the real estate market was hot before …

When long-time client Fannie Mae approached WCG about providing video production services for several of its marketing campaigns, we jumped at the opportunity to use the full breadth of our services – to excellent results. With increases in average views ranging from 110% to 888%, each of the five videos we delivered earned significantly more visual attention than other Fannie Mae videos published in a 12-month period.

From initial storyboard, to graphic design, to video delivery, WCG executed every component of these videos in house. To date, we’ve helped create more than 40 videos for Fannie Mae, and we’re looking forward to crafting even more compelling video campaigns on their behalf in the coming year.

“This was a chance for WCG to really flex our creative muscle. But even more fulfilling than the impact we made in viewership is the impact we’re making in the housing industry. Our marketing support means more people might be put into more homes, and that’s a very rewarding thing to be a part of.”

Chelsea Sterling, WCG Senior Account Manager

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Want to know more about our process for delivering ROI? It starts with brand immersion and ends with real results. Discover more about the West Cary Group approach.

PlanRVA COVID-19 Fundraising Site Honored by United Way for Raising $6.4M

Togetheroneregion.org Honored by United Way for Raising Millions for Virginia Businesses Impacted by COVID-19

We’re thrilled to share that Togetheroneregion.org, a local COVID-19 emergency relief fund launched by PlanRVA alongside its partners Emergency Management Alliance of Central Virginia and Community Foundation for a Greater Richmond, has raised $6.4 million to assist Central Virginia businesses affected by the pandemic. West Cary Group designed and coded the site and implemented the technology needed to get the fund live and ready to accept donations in just 48 hours. The site launched on April 3, 2020.

Due to its far-reaching community impact, the fund was recently recognized by United Way of Greater Richmond & Petersburg with a 2021 Steps to Success Award. The honor is given to an outstanding partner, group or organization that demonstrates commitment to improving the Central Virginia region, empowering individuals and driving change.

“I’m proud to say that even a year from launch, we’re still working with the Fund Advisory Committee and awarding grants,” says Martha Heeter, PlanRVA Executive Director. “It’s been pretty amazing to see the deep generosity of our community and how much impact we’ve been able to help generate.”

Though supporters have the option of contributing via in-kind donations or volunteerism, much of the money raised has been in the form of grants. Organizations that have benefited include project: HOMES, Urban Baby Beginnings, Petersburg Schools, and many more.

“This means a lot to us,” says Rachal Krance, West Cary Group Senior Account Director. “It’s been a trying year and a half for everyone, but to know that our team played a role in helping our community succeed through the challenges of COVID-19 makes our jobs even more meaningful.”

 “Navigating through COVID-19 has been a challenge, but what this time apart made us realize is how much stronger we are together. At WCG, we’re committed to using our voices in whatever ways we can to effect the most positive change throughout the Richmond community.”

Tashi Scott, WCG Graphic Designer

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On Valentine’s Day 2021, WCG deepened its commitment to the community by launching RVALoves as a love song Richmond. Discover more about how we’re working to spread a genuine message of love, hope and inclusivity.

2021 Top Workplaces Program Honors WCG

West Cary Group Honored as Top Workplace in Richmond Region

Yesterday, West Cary Group was recognized as one of the best places to work in the Richmond region. The announcement came during a special 2021 Top Workplaces program virtual ceremony hosted by the Richmond Times-Dispatch. This honor comes on the heels of agency President and CEO Moses Foster’s induction into the Greater Richmond Business Hall of Fame last week.

“Since our founding in 2007, our firm has fiercely held to the belief that bringing together a collection of talented people with different backgrounds, perspectives and experiences would deliver better outcomes,” said Moses Foster, West Cary Group President and CEO. “Fourteen years later, we still believe in creating an inclusive space where every team member feels valued so we can deliver the best contributions – both to our clients and our community. This recognition validates how we’ve built our company.”

The Richmond Times-Dispatch collaborated with Pennsylvania-based employee research firm Energage to recognize and celebrate the winners of the publication’s eighth annual Top Workplaces program. This year, they received anonymous survey responses from about 16,000 employees providing sentiment ratings on various aspects of workplace life, spanning from management, leadership, benefits and pay to community involvement and promoting diversity. Employers that scored the highest locally – and exceeded national benchmarks – made the list.

This was West Cary Group’s first entry in the small business category and its first win.

“This is a particularly exciting honor for us, especially given the challenges of the past year. In spite of working remotely, we found new ways to connect. Together, we even launched social justice initiatives to help support the Richmond community. And we’re thrilled to say that we’ve now grown our team to the largest size ever in our company’s history.”

Monica Dodd, WCG Senior Director of Human Resources

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Interested in becoming a member of the WCG Team? Visit our careers page to see what positions are currently available.

Moses Foster, WCG CEO, Selected to Join Business Hall of Fame

West Cary Group President and CEO Moses Foster to Be Inducted into Greater Richmond Business Hall of Fame

Moses Foster, West Cary Group President and CEO, has been chosen as a Laureate for the Greater Richmond Business Hall of Fame. The program is sponsored by Junior Achievement of Central Virginia and was established in 1988. Foster will join a group of more than 100 respected business leaders when he is inducted on May 20, 2021.

“It’s an honor to stand among an esteemed list of laureates who have all worked to contribute to the vibrancy of our region, “says Foster. “When we opened West Cary Group in 2007, it was with the belief that bringing together a collection of talented folks with different backgrounds, perspectives, and experiences, and cultivating a fierce competition of ideas, would produce better outcomes. We feel like our experiment was a success. We’ve built a very special culture for our team, delivered a ton of value to our clients and found ways to help make our community even stronger.”

To be selected as a Greater Richmond Business Hall of Fame Laureate, an individual’s record of business achievement must demonstrate business excellence, courageous thinking and action, vision and innovation, inspirational leadership, and community-mindedness.

This year’s honorees also include David and Christy Cottrell, co-chairs of national market research firm RetailData, and Walter Stosch, former state senate majority leader and retired consultant with specialized CPA firm Stosch, Dacey & George, P.C.

“One of Junior Achievement’s core values that I think all the Laureates share is a passion for what we do,” adds Foster. “Fourteen years in, and West Cary Group is just as driven as on day one. One thing we’re really excited about is how we’ve bulked up our analytics, design and software engineering capabilities to help provide our clients with even more powerful solutions.”

Moses Foster, WCG President and CEO

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Looking for a communications agency that can build category-defining experiences, products and services for your business? Discover more about our game-changing engineering capability – and how it can elevate your brand.

WCG Launches RVA Loves as a Love Song to Richmond

West Cary Group Pens a Love Song for the People of RVA

Today, we’re excited to launch RVA Loves, a love song written by and for the people of Richmond, Virginia. The goal of this community project is to spread a genuine message of love, hope and inclusivity within the Richmond region while elevating local businesses and organizations and raising awareness of social issues.

This is the first initiative born out of West Cary Group’s Richmond Tapestry Project, a hopeful catalyst for change that aims to create awareness and a sense of pride in Richmond and our surrounding communities. Through our unique creativity, we know we can inspire a sense of pride in RVA and let the world know why it’s such an amazing place to be. And it starts today.

Want to know more about this initiative, including ways you can help spread the love? Follow RVA Loves on Instagram and join the Facebook community.

“The coolest part of the RVA Loves initiative is that it’s a duet. We’re inspiring local businesses, entrepreneurs, artists and incredible people to join us so that we can amplify our collective voices. We want to sing about community pride, social justice and unity in RVA so loudly that the nation can hear us.”

Andre Johnson, West Cary Group Art Director

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Share your love for RVA by tagging us on Instagram (@rvaloves_)!

WCG Helps Launch Essential COVID-19 Fundraising Site in 48 Hours

WCG Supports Partner PlanRVA, Helps Launch COVID-19 Fundraising Site in Two Days

Friday, April 3 renewed our belief that great things can happen when organizations come together for a good cause. On that day, PlanRVA, alongside its partners Emergency Management Alliance of Central Virginia and Community Foundation for a greater Richmond, launched togetheroneregion.org – a one-stop source for those looking to provide meaningful support to organizations fighting COVID-19.

We all recognized the mounting need within our community and wanted to deliver a tool that could help. WCG was charged with crafting the site strategy and designing, coding and implementing the technology needed to get the fund live and ready to accept donations.

Visitors to the site can find information on where to donate money, give time, or make in-kind donations of personal protective equipment. This includes face shields and masks, as well as other critical items like shelf-stable foods and cleaning supplies.

“With conditions changing so rapidly and the number of organizations affected so vast, it was clear that we needed a site up quickly and we needed it to be user-friendly,” said Martha Heeter, executive director of PlanRVA, the regional planning organization at the heart of executing the program. “West Cary Group worked around the clock designing and coding the site. In hours, the agency helped us establish a web presence that would usually take days or weeks.”

Site visitors can also access the latest news and advice on staying healthy and safe from the CDC and others. Proceeds from the fund will be given, in the form of grants, to local and regional organizations providing response and relief to the Greater Richmond area and communities in Central Virginia.

West Cary Group encourages all individuals and corporations looking to make a difference to visit togetheroneregion.org. When we unite to help others, we can accomplish even more.

“In times like these, it’s more important than ever that we come together to focus on what’s really important. This is all so much bigger than advertising. It’s about helping the organizations on the front lines of the COVID-19 response. It’s about making our region whole again.”

Rachal Krance, Senior Account Director at West Cary Group

Dive Deeper

Wastewater may not sound compelling, but we’re getting the City of Alexandria to talk – and care – about it A LOT. Here’s how.

WCG Thrilled to Hire Kim Scheeler, Former ChamberRVA CEO

Kim Scheeler, Former ChamberRVA CEO, Joins West Cary Group

West Cary Group has hired former ChamberRVA CEO Kim Scheeler as senior policy advisor. During his 11-year tenure at the Chamber, he steered it beyond a great place to network and toward an issue-driven organization devoted to the success of the entire Richmond region.

“We care deeply about our region, and we’ve seen a specific problem too many times,” explains Moses Foster, president and CEO of West Cary Group. “The initiatives with the greatest impact sit at the intersection of government, the private sector and philanthropy, and if those parties don’t effectively engage the communities they serve, then great projects can die a quick death. I’ve worked with Kim for more than 12 years, and no one understands this better than he does. My hope is that, together, we can help get more projects – that benefit all Virginians – over the finish line.”

Scheeler, who retired from the Chamber in December, will split his time between Richmond and Port Charlotte, Florida.

“Kim is an established changemaker, and we’re excited about how he’ll help us amplify campaigns for our growing public-sector roster including the Henrico Economic Development Authority, Richmond International Airport, Alexandria Renew Enterprises and more.”

Moses Foster, WCG CEO

Kim Scheeler headshot

“I’m happy to be joining the West Cary Group family,” said Scheeler. “They’ve always stood out to me as a communications firm because they’re deeply rooted in strategy. In addition to great communications capabilities, they also have world-class analytics and technology functions. Plus, Moses has been a leader in the community for a long time. This is going to be fun.”

Kim Scheeler, WCG’s newly-appointed senior policy advisor

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Our work in the public sector includes RiverRenew, where we actually got the Alexandria community to care about wastewater. Take a look.

WCG TV Ad Chosen Most Memorable of 2019

WCG TV Spot Chosen as One of the Most Memorable Ads of 2019 by Richmond BizSense

West Cary Group’s television ad for Atlantic Union Bank was named a 2019 standout ad and memorable marketing moment by Richmond BizSense. The spot, entitled “Loyalty,” features former NBA star and Naismith Memorial Basketball Hall of Fame member Ralph Sampson lending his support to a pair of ball-playing brothers – setting them up for greater success to reward them for the loyalty they show to each other.

The commercial is one of several in an ongoing campaign featuring warm, slice-of-life vignettes that show how Atlantic Union Bank’s products and services help customers triumph over some of life’s little, and not so little, challenges. Working closely alongside our client, we enlisted the assistance of award-winning director Greg Popp to create the series.

“2019 was a rebranding year for Atlantic Union Bank, and we were able to help them break ground in some new marketing territory,” West Cary Group’s CEO Moses Foster says. “These new spots, and the commercials we will be shooting soon, are really helping to differentiate the bank from the many other banks, big and small, across the region.”

The Richmond BizSense honor is proof that we’re making a creative impact. We’d like to thank them for the recognition, and for helping us ring in 2020 in style!

Check out the “Loyalty” spot for yourself.

“Great advertising can’t happen without a great partner. WCG has been Atlantic Union Bank’s agency of record since 2014 and you can tell how much we enjoy collaborating with them by watching the spot.”

Moses Foster, WCG CEO

Dive Deeper

Discover more about our rebranding work for Atlantic Union Bank (formerly Union Bank & Trust) in this case study.