American Water Homeowner Services Names WCG a Digital Agency of Record

West Cary Group Named a Digital Agency of Record for American Water Homeowner Services

West Cary Group has been named the digital marketing agency of record for American Water’s Homeowner Services division. The agency will be responsible for branding, digital marketing strategy, media strategy and buying, creative, and account management for American Water Resources (AWR) and Pivotal Home Solutions (PHS).

“West Cary Group is thrilled to collaborate with American Water Homeowner Services,” said Moses Foster, president and CEO of West Cary Group. “It’s an exciting opportunity to lead digital strategy from end to end. We’re looking forward to applying our expertise in digital media and content marketing to craft rich experiences for consumers and drive ROI for our client.”

American Water Homeowner Services is a market-based division of American Water, the largest and most geographically diverse publicly traded water and wastewater service provider in the U.S. AWR and PHS help protect homeowners from the unexpected by offering protection programs to homeowners in 43 states plus Washington, D.C., servicing nearly 3 million home warranty contracts.

“We’re excited about this partnership with American Water Homeowner Services,” added Cindi Privott, group account director at West Cary Group. “Service line protection plans and home warranties safeguard what for most people is their biggest and most important investment: their home. It’s important to make a difference in this space, perhaps now more than ever.”