Ferguson, an upscale kitchen, bath, and lighting retailer with nationwide showrooms, engaged West Cary Group to drive qualified customers into its retail stores.
WCG delivered a multichannel campaign titled “Bringing Dreams to Life” that featured national television advertising, print advertising and targeted email.
"This was too successful."
Our campaign was the most successful to date in driving qualified customers to Ferguson’s retail stores. In fact, we may have been too successful. Ferguson canceled plans for a new creative campaign for the spring and re-ran our ads from the fall.