Cookie Policy

Introduction

West Cary Group’s Privacy Policy explains our principles when it comes to the collection, processing and storage of your information.  This policy specifically explains how we and our partners deploy cookies, as well as the options you have to control them.

What Are Cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to "remember" you and your preferences, either for a single visit (through a "session cookie") or for multiple repeat visits (using a "persistent cookie"). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as "first party cookies"), or by third parties, such as those who serve content or provide advertising or analytics services on the website ("third party cookies"). Both websites and HTML emails may also contain other tracking technologies such as "web beacons" or "pixels." These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How We Use Cookies

We use cookies for a number of different purposes.  Some cookies are necessary for technical reasons; others allow the display of advertising from selected third party networks and tracking Website activity and usage.  Cookies are set when a Website page is loaded or when a visitor takes a particular action on the Website.

Types of Cookies and Why We Use Them

Analytics and Performance: Performance cookies collect information on how users interact with the Website, including what pages are visited most, as well as other analytical data.  We use these details to improve how the Website functions and to understand how visitors interact with the Website.

Examples (including but not limited to):

  • Google Analytics – gathers information that helps us understand how visitors interact with the Website, which allow us to create a better experience for our visitors.
  • Google Ads Conversion Tracker – gathers information that helps us understand how visitors from one of our Google Ad campaigns interacts with the Website, which allow us to create a better experience and more effective advertising.

Advertising: These cookies are used to display relevant advertising to visitors who use the Website. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. These are set by West Cary Group and trusted third party networks and are generally persistent in nature.

Examples (including but not limited to):

  • MediaMath Pixel – gathers information that allows us to serve relevant advertising to Website visitors in their web browser or application; this enables us to create more effective advertising.
  • Facebook Pixel – gathers information that helps us understand how visitors from our Facebook page or one of our Facebook ad campaigns interacts with the Website and allows us to serve relevant advertising to Website visitors in Facebook; this enables us to create a better experience and more effective advertising.

Third Party/Embedded Content: The Website uses different third-party applications and services to enhance the experience of Website visitors.  These include social media platforms such as Facebook, LinkedIn, Twitter and Instagram through the use of sharing buttons.  Other third-party applications and services may be added to the Website in the future.  As a result, cookies may be set by these third parties, and used by them to track your online activity.  We have no direct control over the information that is collected by these cookies.

Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly. To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit optout.aboutads.info. On a mobile device, you may also be able to adjust your settings to limit ad tracking.   You can also opt out of Google Analytics by installing Google’s opt-out browser add-on.

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.