Union Bank & Trust

During Super Bowl 2017, Union launched its most ambitious brand campaign ever. West Cary Group developed three commercials that contrasted Union’s community-focused, personalized style of service with that other banks’ more impersonal approach.

“Overwhelmingly positive”

The campaign was so successful in moving the needle on Union’s all-important brand awareness and consideration metrics that it was extended with four new commercials, one of which aired during Super Bowl 2018.

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(804) 343-2029


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Richmond, VA, 23220

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