Union Bank

On Super Bowl Sunday, Union Bank & Trust launched its most ambitious brand campaign ever. West Cary Group designed a campaign that highlighted Union’s community-focused, personalized style of service and contrasted the Union way to other banks’ more impersonal approach. Campaign channels included television, newspaper, social and digital display. 

“Overwhelmingly positive”

Response was overwhelmingly positive, and WCG is continuing to move the needle on Union’s all-important brand awareness and consideration metrics. 

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