Lucy Corr

As agency of record for Lucy Corr, a Virginia-based continuing care retirement community, West Cary Group was tasked with rebranding the organization and increasing awareness of all services, particularly the Independent Living cottages and apartments.

Our work included a brand communications audit, followed by the launch of a new multichannel marketing and branding campaign

“Inquiries up dramatically”

Once re-branded, a new website, www.lucycorr.org, was launched, as well as a multichannel campaign targeted to seniors and their adult children. Within one month of launch, website visits nearly doubled, and unaided awareness of Lucy Corr soared.

Get In Touch

(804) 343-2029
info@westcarygroup.com

Address

5 West Cary Street
Richmond, VA, 23220

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